A Revolutionary Partnership for the Future of Sports Hospitality
In February 2014, Centerplate announced a new joint venture with leading stadium market insights and ticketing firm, International Stadia Group (ISG).
CenterplateISG will design the hospitality spaces and strategy, provide unparalleled food and beverage hospitality services and proven solutions to premium ticket sales and marketing for fans of Spanish football Club Atlético de Madrid, at the Club’s new stadium.
Through its services, CenterplateISG will identify and deliver sustainable revenue streams, providing clubs with stable returns to allow for future investment in the team and its offerings to fans.
International Stadia Group (ISG) is the market leader in forecasting and maximizing revenue from seating in stadia and arenas. ISG and Comperio Research, ISG’s in-house specialist stadium research division, have played a key role in enhancing the spectator experience through programs which combine customized market data and a complementary hospitality environment in over 60 new stadium projects across the world including iconic venues such as Wembley Stadium in London, Estádio do Maracanã in Rio de Janeiro, Galatasaray’s new Turk Telekom Arena in Istanbul, Sweden’s new national stadium, the Friends Arena and FC Barcelona’s ongoing work to create a new 105,000 seat home.